COIT20250 E-business Systems Proof Reading and Paper Editing Services

COIT20250 E-business Systems Assignments Solution

COIT20250 E-business Systems Proof Reading and Paper Editing Services

A .Choice of thee-commercemodel:

The e-commerce model that has been chosen here is the B2B business model.

Business name	Homepage URL	Screenshot
Capify	https://www.capify.com.au/
Charternet	https://charternet.com.au/

B. reason for these website belonging to the B2B ecommerce model:

B2B ecommerce model is particular business model which stands for business to business model (Reijonen et al.2015). The terms business to business means the service are exchanged between two business organizations. One business offers the service and the other business purchase the service based on the charge that is decided while the deal was made (Bocken and Short 2016). The process is not much different than the traditional B2C ecommerce model where service is exchanged between the customer and the customer (Laukkanen 2015). The fundamental difference here is that instead of a single consumer, the client here is another business organization that are booking for the service (Porterfield 2015).

The website that is chosen here follows the same ecommerce model that is B2B or business to business ecommerce model.

The first website in the list is capify website that is expert in financial consulting and assistance (Capify 2018). The website charges organizations that are in need for financial assistance and the website helps the organization in that. It also helps the organizations to raise funds for the business and obtaining business loans which is often difficult for small and medium business

The second website charternet provides financial market research as part of their service (Charternet 2018). The company on behalf of the client conduct financial research so that it becomes easier for organization to make better decision before making investment in the market. The organization are charged after the service as per the agreement to maintain clarit

C. principle goals of the two websites:

The capify website mainly focus in serving small and medium scale business. It helps those business in making financial decision. The pricing is made such that the small business can afford it. Investment in financial services is often require huge resources and investment which often small and medium scale business lacks. Hence the website aims to provide financial assistance to those business that finds it difficult to manage it on their own due tom lack of resources and budget

The cahrternet website is somehow different in the style and kind of services they offer. It provides assistance in conducting market research and gain valuable insight through the data collected through the research. This type of research being complex requires experience resources and cost (Dan 2015). In order to help clients take intelligent financial decision based on market value and research data the website conducts research on behalf of the clients. Apart from the research the website also offers analysis of the research data if client opts for that. The kind ofresearch methodology is aimed towards helping clients make intelligent and effective financial decision.

D. assessment of the websites on the selected attributes:

Capify:

Evaluation criteria	Rating	Comment
website URL relate to the business name	4	Website url chosen well. The rating justifies that as there is close relationship with the url and the service offered
website found using general internet search engines	4	The website is easy to find when searched on the internet with the search engine
website give all the organisational information a user could reasonably require	4	all the necessary information is available when website homepage is accessed. Hence the particular feature is marked with rating of 4
Appropriate information about the user asked	4	Yes the information that is asked about the user is appropriate. It does not demand any sensitive information about the user Appropriate information is asked about the user.no such information is asked that is qiestionable and sensitive in nature
website reassure users about the security and use of their information	3	The website might have equipped with proper security tool but it is not easily available. Hence the The website might be secured with proper tool but the users does to get that information while accessing the website. Hence a rating of 3 has been given against this particular feature
website raise user trust in the organisation	4	Website features user comment and reviews that provides trust about the organization. Hence the features has been rated with a scale of 4
website address legal issues regarding the payment engagement	3	Users are not provided with any direct information about the legal issue that they might encounter while making transaction on the website
accessibility needs of users offered by the website	3	accessibility needs of the users have not been addresed that well. Hence the feature is needed to be improved
website address the language or cultural needs of users	2	English is the only supporting language. The website should add other languages as well
website contain all the product information	4	information about the product that the website offers is provided in detail. The visitor of the website does not find it diificult to figure that out
website allow all the customisation	3	The website needs customizations to enhance the user experience so that it is more easier for the user to use the website
website personalise the experience for users	3	Website should offer more options to personalize the website. hence it has been rated on the scale of 3
website identify sufficient channels for user service/support	4	The website does provide sifficient option for making contact with the organization.the options that are provided are email,phone call and direct chat options. It will hence improve the communication
Ease of finding the product information on the website	4	The product information is quite easy to discover.user does not need to spend much time on the website to find information about the product they are looking for.
Ease of reading information on the website	4	User does not have any difficulty for reading content on the website.hence the engagement with the website is likely to be increased
Ease of navigating through the website to find information about the website	4	Navigation of the information on the website is quite easy and special care has been taken to improve that feature.and hence not much improvement is needed and a rating of 4 is hence justified
Appropriate use of the website aesthetics(use of layout, colours, imagery, fonts) for the audience	4	The website design has perfectly combined the website aesthetics have been integrated while the website was designed. hence the website appears to be attractive to the users.
website raise community among users	3	community features to provided with the website so that users have enough option for communicating with others so that business related communication is improve
website load into your browser and the website features, links and embedded objects works as intended	3	Altough the website in some browser reloads well, not all the browser supports that. However to provide users with seamless ecperience it is must that the website reloads faster in all the browser. hence improvement is needed
website support different web-browsers or platforms	3	altough support for different website browser has been provided , however there is difference in speed and experience for different browser. Hence improvement is needed
website provide a sufficient range of payment	3	only online payment option is provided and hence other mode of payment is needed
website provide a sufficient range of delivery options	4	service is provided in online mode only. However, the type of service the website offers is justified with the mode of service that is offered through the website

Charternet:

Evaluation criteria	Rating	Comment
website URL relate to the business name	3	Not so smart approach has been made in this section. Hence rating of 3 is provided
website found using general internet search engines	4	User does not have any difficultly in this section
website give all the organisational information a user could reasonably require	3	All the information related to the organization was not presented so well
Appropriate information about the user asked	4	Not any illegal or sensitive information is asked by the website
website reassure users about the security and use of their information	2	The information about the security has not been clearly specified. Hence a rating of 2 is justified
website raise user trust in the organisation	3	other user’s review has included for enhancing client trust
website address legal issues regarding the payment engagement	2	It might be doing so. However it is not clearly communicated to the user through the website
accessibility needs of users offered by the website	3	The feature has not been well addressed
website address the language or cultural needs of users	2	Not variety of language support is provided. Only English is supported
website contain all the product information	3	It contains the product information but it is not easy to find
website allow all the customisation	3	The customization options is not so impressive
website personalise the experience for users	3	The feature need to be improved
website identify sufficient channels for user service/support	4	wide range of communication option has been provided including phone, chat and email
Ease of finding the product information on the website	3	The process needs to b simplified
Ease of reading information on the website	3	The experience is not so good. Improvement is need for making the process simpler
Ease of navigating through the website to find information about the website	4	It is quite easy to navigate through the website
Appropriate use of the website aesthetics(use of layout, colours, imagery, fonts) for the audience	3	Improvement is needed in the fronts and layout of the website for better user experience and making the website attractive
website raise community among users	3	Community features are not so good. Not much options are provided for building strong community network
website load into your browser and the website features, links and embedded objects works as intended	3	Not much effort has been put forward,. Improvement is needed
website support different web-browsers or platforms	3	Only optimized for few websites. Hence performance is not same for different browser
website provide a sufficient range of payment	3	Not many options are provided in this section provided, only online payment is supported is supported
website provide a sufficient range of delivery options	3	Online mode of delivery is supported. However simplification needed

E. compare and contrast of the two websites and success of the websites:

When discussing about the success factors of website one important thing should be noted here that it is not only the design of the website, a website becomes successful only when the design aspect is perfectly addressed along with perfection in the service offered (Raisch 2016). There should be perfect balance between the two for better success.

The discussion here will however take a very specific approach. First the design aspect of the two website will be analyzed. Then a comparison will be drawn between the services that is offered. This sequential approach will make sure that the comparison is effective and free from bias which is needed when making some comparison between the two website.

When a user will search the website, the first thing that matters is how easy is to type the website and how effective it resembles the service offered by the website. When it is compared between the two URL of the website, it is seen that the URL of the website 1 has done it better than the website 2.

After the customer visits the website the initial impression about the website is very much important. Here the customer will particularly look for the service that they are interested in and how easy it is to find that information (Warren 2017). In case of website 1 a very smart approach has been taken. The services that are in offer is presented in the homepage section itself. Users does not have to make much effort for to find that. However in case for website 2 the services have to be searched from the main menu section. Although that is not too complicated either. However these small details are important when making an initial impression on the customer about the website

However one thing that the other website does here better is the inclusion of awards and recognitions which will definitely create a good impression on the customer.

When users make decision about the purchase of the service for the first time, user review is very important for the customer as it gives idea about the quality as well as credibility of the service (Rule 2015). The website 2 has here managed to do better.

The features talked about so far are some major factors to attract the users as well as making them visit the website again after having a solid initial impression about the website. However one thing should be noted that when it is said that one website has done a particular things better does not mean that the other website has completely overlooked it. It just means that one website has done better than others in terms of presentation and how likely it will impact the customer, especially the ones visiting to the website for the first time.

At the very beginning of the comparison it was made clear that in order to make the website successful, it is not only sufficient to have a stunning design , it is important to attract the website visitor. But what even more important is the service that is being offered to the clients through the website (Chan 2014).

In case of the first website, users are given the opportunity to get the sample of the service before payment is made for the actual service. The best thing is that the clients are offered the sample of the service free of cost. Clients just need to apply online for that. In case of second website, the visitor first need to pay some amount. Although the initial consulting cost is removed, however the information of this has not been provided clearly for the clients.

After all the factors like website design, services offered it can be said that the first website Capify will be more successful than the second website.

Reference:

1. Bocken, N.M.P. and Short, S.W., 2016. The eMarketplace: Strategies for success in B2B eCommerce. McGraw-Hill, Inc.
2. Capify. (2018). Capify. [Online] Available at: https://www.capify.com.au/ [Accessed 27 Sep. 2018].
3. Chan, C., 2014, January. Management and business issues for B2B eCommerce implementation. In System Sciences, 2002. HICSS. Proceedings of the 35th Annual Hawaii International Conference on (pp. 3083-3093). IEEE.
4. CharterNet. (2018). CharterNet, tax advisory firm, tax professional, Sydney Australia - CharterNet. [Online] Available at: https://charternet.com.au/ [Accessed 27 Sep. 2018].
5. Dan, A.., International Business Machines Corp, 2015. Method and apparatus for meta-shopping and dynamic setup of B2B eCommerce
6. Laukkanen, T., 2015. The definition and scope of the B2B business plan. Industrial Marketing Management, 42, pp.35-46.
7. Porterfield, T.E., 2015. B2B eCommerce: an empirical investigation of information exchange and firmperformance management. International Journal of Physical Distribution & Logistics Management, 40(6), pp.435-455.
8. Raisch, W., 2016. Towards a sufficiency-driven business model: Experiences and opportunities. Environmental Innovation and Societal Transitions, 18, pp.41-61.
9. Reijonen, H., Hirvonen, S., Nagy, G., Laukkanen, T. and Gabrielsson, M., 2015. The impact of entrepreneurial orientation on B2B branding and business growth in emerging markets. Industrial Marketing Management, 51, pp.35-46.
10. Rule, E., 2015. The eMarketplace Strategies for Success in B2B eCommerce. NY: McGraw-Hill.
11. Warren, R., 2017. Online dispute resolution for business: B2B, ecommerce, consumer, employment, insurance, and other commercial conflicts. John Wiley & Sons.