
HI6006 Competitive Strategy Editing Service
Delivery in day(s): 4
Patrick Sablo has been working in a manufacturing company getting his monthly salary. The information presented below relates to the actual incomes and expenses of Patrick during the month. This information has been obtained from various sources on a realistic basis.
Incomes | |
Incomes | Amount($) |
Income from salary | 9600 |
Digital marketing | 1100 |
Extra Income | 400 |
Total monthly income | 11100 |
Expenses | ||||
| Amount($) |
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| Amount($) |
Housing |
| Entertainment |
| |
Housing rent | 960 |
| Video gaming | 35 |
electricity charges | 35 |
| Movies | 50 |
Transport | 20 |
| Badminton | 70 |
Phone | 25 |
| Live theatre | 120 |
Water | 25 |
| Subtotals | 275 |
Maintenance or repairs | 32 |
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Others | 40 |
| Loans |
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Subtotals | 1137 |
| Personal | 1300 |
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| Student | 100 |
Transportation |
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| Credit card | 250 |
Vehicle payment | 1800 |
| Subtotals | 1650 |
Insurance | 120 |
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Fuel | 250 |
| Taxes |
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Licensing | 40 |
| Personal | 250 |
Maintenance | 120 |
| Business | 50 |
Subtotals | 2330 |
| Subtotal | 300 |
Variance- Variance analysis refers to the identification of budgeted performance for the enterprise and then comparing the actual results with budgeted performances to record the variances obtained. These variances will be properly evaluated for the purpose of identifying the reasons for the same and getting solutions (Hancock, et. al., 2017). The variance has been calculated for Patrick for the year with the help of actual results obtained:
Actual monthly income | Incomes | Amount($) |
Income from salary | 9600 | |
Digital marketing | 1100 | |
Extra Income | 400 | |
Total monthly income | 11100 |
Projected monthly income | Incomes | Amount($) |
Income from salary | 9600 | |
Digital marketing | 1050 | |
Extra Income | 300 | |
Total monthly income | 10950 |
Expenses | |||||||
| Actual($) | Budgeted($) | Difference |
| Actual($) | Budgeted($) | Difference |
Housing |
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| Entertainment |
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Housing rent | 960 | 960 | 0 | Video gaming | 25 | 35 | 10 |
electricity charges | 40 | 35 | -5 | Movies | 60 | 50 | -10 |
Transport | 25 | 20 | -5 | Badminton | 80 | 70 | -10 |
Phone | 30 | 25 | -5 | Live theatre | 100 | 120 | 20 |
Water | 20 | 25 | 5 | Subtotals | 265 | 275 | 10 |
repairs | 32 | 32 | 0 |
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Others | 40 | 40 | 0 | Loans |
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Subtotals | 1147 | 1137 | -10 | Personal | 1200 | 1300 | 100 |
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| Student | 100 | 100 | 0 |
Transportation |
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| Credit card | 300 | 250 | -50 |
Vehicle payment | 1800 | 1800 | 0 | Subtotals | 1600 | 1650 | 50 |
Insurance | 110 | 120 | 10 |
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Fuel | 350 | 250 | -100 | Taxes |
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Licensing | 50 | 40 | -10 | Personal | 260 | 250 | -10 |
Maintenance | 70 | 120 | 50 | Business | 56 | 50 | -6 |
Subtotals | 2380 | 2330 | -50 | Subtotal | 316 | 300 | -16 |
Particular | Amount($) |
Projected balance(Projected income minus expenses) | 5258 |
Actual balance(Actual income minus expenses) | 5392 |
Difference | 134 |
The report helps in discussing the fact about how efficiently Patrick has been able to manage budget prepared for the month. The results of actual expenditure have been estimated on a reasonable basis and these results have been compared with budgeted figure to identify and analyze various variances.
The above variance analysis conducted on the basis of available information shows that the overall variance obtained by Patrick is $134 which is favorable for him as the actual amount of balance as realized for the month is greater than the budgeted balance expected during the month (Bonin, 2013). The same includes variance obtained in estimated income and actual income realized which is favorable for Patrick and the unfavorable variance obtained in budgeted expenditure of $16.
The favorable variance obtained in income realized by Patrick is due to the wrong estimations made in income to be realized form digital marketing and other income sources. Patrick has been efficient enough to earn the income from other sources and the source of digital marketing has provided him with enough opportunities to increase his income source with innovation in new technology (Sponem & Lambert, 2016).
The unfavorable variance in overall expenditure of Patrick is obtained due to heavy expenditure incurred on fuel and credit card expenses. The budgeted expense for fuel was $250 but the actual expense incurred was $350, same as in the case of credit card expenses which exceeded its budgeted expenses by $50. The other variances were in the permissible limit and being set off with the efficiencies and less expenditure incurred in various other expenses of Patrick. Therefore it can be observed that the total expenditure of the company is within its permissible limit. Also, the estimations regarding his tax expenditures should be made accurately by applying reasonable assumptions and the same should be controlled (Rutherford, 2016).
The above report leads to the conclusion that Mr. Patrick has been efficient enough to maintain and manage its budgeted results. However, a proper attention has to be made for the variances recognized in fueland credit card expenses and the same should be controlled by Patrick.
The budgets refer to the actions plan in a form of a financial document which is prepared and used for the purpose projecting various incomes and expenses of the enterprise. The preparation of budgets allows the organization to operate control and cost reduction activities in the enterprise.
At the level of the local market, the hospitality industry is affected by short-term economic, physical and political factors. There are certain keydrivers which also affect the performance of this industry and these are as below:
1. GDP growth in the economy – The GDP growth in economy increases the earning capacity and purchasing power of the individual and thus affects the demand in hotel industry.
2. Rising middle class– The rising number of middle class also affect the demand in this industry.
3. Shift to multi-purpose trips – The major shift of middle-class families is from a single-purpose trip to multi purposes and they are leaning towards multi tours projects (Bonin, 2013).
Major trends–
1. Increased number of mobile bookings– It can be observed that mobile booking will account for 40 percent of online booking by the time of the year 2020.
2. Social networking – The emergence of social networking has helped majorly in planning trips and share experiences so that a large number of other potential tourists gets attracted.
3. The growth of travel intermediaries – there has been significant growth in travel intermediaries due to which more customers get influenced (Näsi, et. al., 2014).
The budgets of the enterprise are prepared on the basis of business’s financial and operating goals. The results in the preparations of budgets are expressed in quantitative terms. The preparation of budgets requires setting realistic goals and objectives which should be consistent with organization success and stability in the long run. In the concerned case of All GUEST AND WELCOME RESORTS, thepreparation of budgets for the year 2018 will include certain goals and objectives which are:
1. Cost reduction– It can be observed for the income statement of the year 2017 thatthecompany has been expanding lot on its operating expenses and therefore the main goal of the company for the year 2018 will be to reduce its operating expenses. The cost of sales has been increasing with each year and the same has to be controlled in order to achieve desired results. The budgeted cost and revenues will be based on these goals only. The information regarding the cost estimations and trends are as follows:
a. Cost of goods sold – Thecost of goods sold for the company in the year 2018 will be estimated to be at the same level as there is no significant change in the sales structure and factors of the industry. The cost items and the inflationary rate will be assumed to be moderate (Rutherford, 2016).
b. Transport– The transport expenses of the company will increase by 4% due to increase in fuelprices and change in the international crude prices.
c. Payroll– The payroll expenses of the company will increase by 5% due to revised labor budget policy of the government of Australia. The increase will give a rise to the expenses of next year.
d. Interest expense– The interest expense of the company will experience a slight high due to burden of additional cost imposed by the government. Also, the growth opportunity of the company will give rise to this expense.
e. Other expenses– The other expenses of the company will be increased by 2%.
2. Business growth– The strategic goal of the company regarding business growth has been to explore new opportunities and increase its sales by increasing the levels of activity. The same will result in increase in the sales of the company. On the basis of examining the industry trend related hospitality industry, there will be an increase of 15% in ten sales of the company (Näsi, et. al., 2014).
3. Debt reduction– The debt structure of the company will be revised as per the revised estimates in capital structure of the company. The aim here will be to shift to equity as a source of funding because of the increased number of regulations imposed on debt financing in Australian market. The company All GUEST AND WELCOME RESORTS will maintain a debt-equity ratio of 2:1 in the year 2018 (Gelman, et. al., 2014).
The various budgets and forecasts have been prepared on the basis of the previous year information of All GUEST AND WELCOME RESORTS and the market trends of the industry and the same has been presented appropriately:
Sales forecast | ||
Particulars | 2017 ($) | 2018 ($) |
Departments: |
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Rooms | 1,200,000.00 | 1,380,000.00 |
Food | 600,000.00 | 690,000.00 |
Beverage | 240,000.00 | 276,000.00 |
Telecommunications | 35,000.00 | 40,250.00 |
Other Income | 9,500.00 | 10,925.00 |
Total sales | 2,084,500.00 | 2,397,175.00 |
Assumption:
The sales have been increased by 15% in the year 2018.
Expense budget | ||
Particulars | 2017 ($) | 2018 ($) |
Cost of sales: |
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Rooms | - |
|
Food | 178,200.00 | 179000.00 |
Beverage | 37,620.00 | 38000.00 |
Telecommunications | 14,100.00 | 14500.00 |
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Payroll Expenses: |
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Rooms | 247,200.00 | 259,560.00 |
Food | 182,400.00 | 191,520.00 |
Beverage | 44,580.00 | 46,809.00 |
Telecommunications | 4,500.00 | 4,725.00 |
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Operating expenses: |
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Resort Manager | 116,234.00 | 118,558.68 |
General Staff | 310,080.00 | 316,281.60 |
Administrative and General | 113,100.00 | 115,362.00 |
Information Systems | 29,700.00 | 30,294.00 |
Security | 48,600.00 | 49,572.00 |
Transportation | 27,900.00 | 29,016.00 |
Marketing | 129,360.00 | 131,947.20 |
Depreciation | 197,475.00 | 201,424.50 |
Property Maintenance | 99,750.00 | 101,745.00 |
Insurance | 35,000.00 | 35,700.00 |
Interest expense | 15,000.00 | 20,000.00 |
Utility Costs (Water, Electricity) | 99,250.00 | 101,235.00 |
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TOTAL EXPENSES | 1,930,049.00 | 1,985,249.98 |
Assumptions:
Budgeted Profit & Loss for All GUEST AND WELCOME RESORTS for the year ended 2018 | |||||||||||||
Profit & Loss | July ($) | Aug ($) | Sep ($) | Oct ($) | Nov ($) | Dec ($) | Jan ($) | Feb ($) | March ($) | April ($) | May ($) | June ($) | Total ($) |
Sales | 199780 | 199725 | 185225 | 200000 | 205000 | 199850 | 199225 | 198550 | 202552 | 199825 | 198250 | 209193 | 2397175 |
Less: Cost of sales | 19290 | 19200 | 19280 | 18000 | 17500 | 21000 | 20500 | 19850 | 20255 | 19250 | 19000 | 18375 | 231500 |
Gross Profit | 180490 | 180525 | 165945 | 182000 | 187500 | 178850 | 178725 | 178700 | 182297 | 180575 | 179250 | 190818 | 2165675 |
Expenses: |
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Payroll Expenses: |
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Rooms | 21630 | 21650 | 20500 | 21500 | 20250 | 21843 | 22580 | 20000 | 20700 | 20560 | 21500 | 26847 | 259560 |
Food | 15960 | 16000 | 15850 | 15750 | 16050 | 16120 | 16000 | 15800 | 15700 | 15850 | 15980 | 16460 | 191520 |
Beverage | 3900 | 3800 | 4000 | 3800 | 3900 | 3915 | 3825 | 3700 | 4052 | 4056 | 3900 | 3961 | 46809 |
Telecommunications | 393 | 400 | 392 | 450 | 350 | 390 | 380 | 370 | 393 | 350 | 400 | 457 | 4725 |
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Operating expenses: |
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Resort Manager | 9879 | 9800 | 9700 | 9600 | 9500 | 9825 | 9875 | 9990 | 9985 | 9945 | 9758 | 10701 | 118558 |
General Staff | 26356 | 26350 | 26550 | 25660 | 25487 | 26881 | 26451 | 25882 | 27252 | 27522 | 26365 | 25525 | 316281 |
Administrative and General | 9613 | 9600 | 9700 | 9600 | 9566 | 9635 | 9590 | 9622 | 9635 | 9600 | 9563 | 9638 | 115362 |
Information Systems | 2524 | 2500 | 2495 | 2485 | 2515 | 2563 | 2500 | 2521 | 2496 | 2563 | 2500 | 2632 | 30294 |
Security | 4131 | 4100 | 4000 | 4165 | 4185 | 4195 | 4050 | 4200 | 4300 | 4023 | 4065 | 4158 | 49572 |
Transportation | 2418 | 2400 | 2395 | 2375 | 2395 | 2420 | 2450 | 2485 | 2400 | 2410 | 2495 | 2373 | 29016 |
Marketing | 10995 | 10998 | 11000 | 10850 | 10750 | 11250 | 11050 | 11420 | 10998 | 10997 | 10885 | 10754 | 131947 |
Depreciation | 16785 | 16785 | 16785 | 16785 | 16785 | 16785 | 16785 | 16785 | 16785 | 16785 | 16785 | 16789 | 201424 |
Property Maintenance | 8478 | 8475 | 8475 | 8500 | 8352 | 8569 | 8425 | 8596 | 8200 | 8400 | 8500 | 8775 | 101745 |
Insurance | 2975 | 2975 | 2975 | 2975 | 2975 | 2975 | 2975 | 2975 | 2975 | 2975 | 2975 | 2975 | 35700 |
Interest expense | 1666 | 1666 | 1666 | 1666 | 1666 | 1666 | 1666 | 1666 | 1666 | 1666 | 1666 | 1974 | 20000 |
Utility Costs (Water, Electricity) | 8436 | 8437 | 8489 | 8462 | 8362 | 8225 | 8465 | 8355 | 8465 | 8456 | 8356 | 8727 | 101235 |
Total Expenses | 146139 | 145936 | 144972 | 144623 | 143088 | 147257 | 147067 | 144367 | 146002 | 146158 | 145693 | 152746 | 1753748 |
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Net Profit | 34351 | 34589 | 20973 | 37377 | 44412 | 31593 | 31658 | 34333 | 36295 | 34417 | 33557 | 38072 | 411927 |
Budgeted balance sheet for All GUEST AND WELCOME RESORTS for the year ended 2018 | |
Particulars | Budget estimate 2018 ($) |
Assets |
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Financial assets |
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Cash and cash equivalents | 250000 |
Trade and other receivables | 315622 |
Total financial assets | 565622 |
Non-Financial Assets |
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Plant and equipment | 5125000 |
Intangibles | 3621830 |
Total non-financial assets | 8746830 |
Total assets | 9312452 |
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Liabilities |
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Provisions | 120000 |
Employees | 50000 |
Other | 150000 |
Total provisions | 320000 |
Payables |
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Supplies | 825000 |
Total payables | 825000 |
Total liabilities | 1145000 |
Net assets | 8167452 |
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Equity: |
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Net profit | 411927 |
Shareholders’ equity | 2500000 |
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Long-term liabilities: |
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Debt | 5255525 |
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Total Equity | 8167452 |
Profit & Loss | July ($) | Aug ($) | Sep ($) | Oct ($) | Nov ($) | Dec ($) | Quarter ending September 2018 | Quarter ending December 2018 |
Sales | 199780 | 199725 | 185225 | 200000 | 205000 | 199850 | 584730 | 604850 |
Less: Cost of sales | 19290 | 19200 | 19280 | 18000 | 17500 | 21000 | 57770 | 56500 |
Gross Profit | 180490 | 180525 | 165945 | 182000 | 187500 | 178850 | 526960 | 548350 |
Expenses: |
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Payroll Expenses: |
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Rooms | 21630 | 21650 | 20500 | 21500 | 20250 | 21843 | 63780 | 63593 |
Food | 15960 | 16000 | 15850 | 15750 | 16050 | 16120 | 47810 | 47920 |
Beverage | 3900 | 3800 | 4000 | 3800 | 3900 | 3915 | 11700 | 11615 |
Telecommunications | 393 | 400 | 392 | 450 | 350 | 390 | 1185 | 1190 |
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Operating expenses: |
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Resort Manager | 9879 | 9800 | 9700 | 9600 | 9500 | 9825 | 29379 | 28925 |
General Staff | 26356 | 26350 | 26550 | 25660 | 25487 | 26881 | 79256 | 78028 |
Administrative and General | 9613 | 9600 | 9700 | 9600 | 9566 | 9635 | 28913 | 28801 |
Information Systems | 2524 | 2500 | 2495 | 2485 | 2515 | 2563 | 7519 | 7563 |
Security | 4131 | 4100 | 4000 | 4165 | 4185 | 4195 | 12231 | 12545 |
Transportation | 2418 | 2400 | 2395 | 2375 | 2395 | 2420 | 7213 | 7190 |
Marketing | 10995 | 10998 | 11000 | 10850 | 10750 | 11250 | 32993 | 32850 |
Depreciation | 16785 | 16785 | 16785 | 16785 | 16785 | 16785 | 50355 | 50355 |
Property Maintenance | 8478 | 8475 | 8475 | 8500 | 8352 | 8569 | 25428 | 25421 |
Insurance | 2975 | 2975 | 2975 | 2975 | 2975 | 2975 | 8925 | 8925 |
Interest expense | 1666 | 1666 | 1666 | 1666 | 1666 | 1666 | 4998 | 4998 |
Utility Costs (Water, Electricity) | 8436 | 8437 | 8489 | 8462 | 8362 | 8225 | 25362 | 25049 |
Total Expenses | 146139 | 145936 | 144972 | 144623 | 143088 | 147257 | 437047 | 434968 |
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Net Profit | 34351 | 34589 | 20973 | 37377 | 44412 | 31593 | 89913 | 113382 |
Risk assessment and contingency– The assessment of risk refers to the identification of various risks that are associated with a business enterprise and the actions that must be implemented at the time of risk. The planning strategy will include the set of actions that must be executed at the time of risk and the cost associated with the occurrence of that risk (Sponem & Lambert, 2016).
Strategies and steps to mitigate the risk– The various mitigation strategies will be followed in order to minimise the risk so that the business can achieve sustainable growth and development. Following are the steps to be involved in risk mitigation strategies:
1. Forecasting the risk – The step will involve identification of various threats including human, operational, physical, environmental threats and measuring the risk associated with each of these threats.
2. Risk option evaluation– The evaluation of the risk will include choosing the appropriate strategy whether to avoid, mitigate, and reduce or retention of the risk (Gelman, et. al., 2014).
3. Creation of contingency plans – The contingency plan to reduce or mitigate the risk will include certain planned steps or actions to be taken at the time of occurrence of risks. The proper implementation of the same will ensure that a business operation doesn’t get affected by these risks.
4. Plan evaluation and monitoring – The same will include continuous monitoring of the plans and risk mitigation strategies so that they can be practically implemented at the time of risk (Sponem & Lambert, 2016).