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A donation is the voluntary endowment of an organ or tissue in the living condition or dead if the particular organ is still harvestable in another live body. A transplant can be critical enough to save a person’s life or drastically improve the quality of another patient’s life. The NHS Blood and Transplant(NHSBT) is responsible for the management of the national organ transplantation Database which contains the ordered details and records of all donors, or patients, who have completed a transplant procedure or are in the waiting list for a transplant.  They are responsible for matching supply and demand and allocating the right combinations based purely on medical information compatibility without any bias of any kind. They have achieved considerable success as the regulatory body for organ and tissue donation standards in the UK. However, currently there is a considerable disparity between transplantation expectants in the waiting list and the possible number of donors that can be allocated. This disparity becomes so wide because of the exceptionally few people in the UK who retain their donor eligibility after death. Therefore, the Health Department needs to promote the just and humanitarian cause of voluntary organ donation by figuring out the major deterrents.


2.1 Motivation for donation

Donating an organ will save a life. While there lays so many reasons for organ donation, the most significant one is ‘self-satisfaction’. The fact is, the person will be self-satisfied which is worth appreciation. In addition to this, there are a lot of patients in the state who undergoes transplant surgeries and would require organs to survive. With the new implementation of registering for organ donation in many different countries, it would effective if the other countries are able to implement similar changes. The demands for organs have increased over the years and it is free to become an organ donor. This is perhaps the only segment where race, cast, skin, color does not matter. In order to donate organs, donors must be physically fit and should not have any diseases.

2.2 Lack of information about organ donation

It seems that majority of individuals are unaware about the new medical technology that can help them in getting organs with a successful rate that has increased over the years. Through medical advancements, patients can now receive organs and get transplanted without the fear of losing their lives. However, people do not have proper knowledge about the organ donations which can help them to save someone’s life. It has been noted that a lot of people were unaware about the significant growth in medical fields and availability of highly professionals who can perform surgeries at a lower risk percentage (Oliver et al. 2010, p. 628). Medical advancements have received less attention from media which has affected the knowledge general people.     

2.3Advertising fear and anxiety in people

Advertising about organ donations does not only provide information to the common people, but also creates a sense of fear among the common people. In order to increase awareness about organ donations, medical industry have promoted and raised awareness about organ donation on many medium. The visual content, although being realistic, creates fear and anxiety among the people. Facing the hard fact of life, the conditions of the patients who are waitlisted for organs not only bear the medical cost but also undergo severe pain and depression. All these things bring fear among the people. The need of organs is increasing day by day and advertisements on radio, print, and broadcast media are increasing rapidly. Since many people are unaware about the concept of organ donations and its procedures, through advertising, health industry is seeking to increase the donation ratio by raising and informing public about the same (Bernatet al. 2010, p. 965).


Organ donation has become a main focus with the Health Department. The Health Department’s main concern is the shortfall of organ donors to patients who require them and the increasing waiting list. Some of the main findings which are causing this gap are; not enough motivated people who want to be donors, patients who are not eligible for donation and increasing death tolls and lack of interest.


Empowerment of organ donation among the citizens of the country:This can enhance the process by informing more people in understanding the value of organ donation and transplantation as well. Introducing campaigns, publicity, and social awareness are the best way to increase the awareness among individuals on organ donations. These elements can help the concerned organisation to promote the idea and benefits of organ donation.  

Making a documentary about the importance of organ donation and informing the public:Making use of the digital technology, target performers can be attained hugely in taking an active role to organ donation. Providing options about why one should choose donation, mass can be aware about the fact that every individual can actually be a part of a noble act once at their lifetime. Documentary features some of the best collected information and visuals that can help them to raise awareness about the organ donations. This can also help individuals to learn about the problems patients face in today’s world as there is a scarcity of organs in medical places. 

Boosting up people all across the world in taking an active part in this noble act:As mentioned if the residents are intended to take part in this noble act, then it is obvious that the rest of the world will work hand in hand to put a stop to this gap. Bridging will be enabled to every corner of the planet giving a hope to the ailed in living a healthy life. Participation of the people in this cause can help them to minimise the scarcity of organs as people understand the necessity of donating organs. This is essential towards the improvement and mange of medical facilities and organ availability.

Reference List


1. Bernat, J.L., Capron, A.M., Bleck, T.P., Blosser, S., Bratton, S.L., Childress, J.F., DeVita, M.A., Fulda, G.J., Gries,

2. C.J., Mathur, M. and Nakagawa, T.A., 2010. The circulatory–respiratory determination of death in organ donation Critical care medicine, 38(3), pp.963-970

3. Oliver, M., Woywodt, A., Ahmed, A. and Saif, I., 2010.Organ donation, transplantation and religion Nephrology Dialysis Transplantation, p.628.