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Slide 1

The DeGrandis is one large sports and exercise equipment Retailer Company of Australia. The company sell the international brands like puma, Nike, adidas in their stores. The company holds a private brand of its product name DeGrandis. The company wants to grow its private range of products more than international business brand in Australia. In order to increase the revenue of the sale and reach the reputation of being the company that delivers the highest quality sports quality in Australia. The company started to make a strategic plan that could increase the productivity and maintain a strong and reliable network with the Chinese supplier organization. The company implemented these strategies in the three of its projects and these projects are assessed based on the strategy and ethic alignment.

Slide 2

The slide here discuss the strategic goals that are set by the company to reach its sky of success. The goals are set in this case, depicts the company’s eager to deliver better products to the consumers of Australia. The key strategic goals that are delivered by the company are:

The company wanted to sell their brand more efficiently than any other international brands; the company want to be globally recognised by the people. The company will provide better products worldwide.

The company wants to strengthen their terms with building a strong and reliable network with the Chinese suppliers that supply the requirement to the base of the organization. Collaborating with other countries will help in removing cultural barriers.

The company have set its goal to be the sole company that provides the best quality products to the nation.

Slide 3:

The slide discuss the key ethical standards that are needed to be followed in the company. The slide provides the certain code of conduct that has been deduced from the case study that had to be followed in each case. The code of conduct states the following points

The organisation would not indulge with any supplying organization if there were a case of child labour involved.

The company will not appreciate any bribery payment or acceptance in order to the conduct a business.

The company maintain customer satisfaction as a priority and the acceptance of the product’s launch are done according to the requirements of the customers.

Slide 4:

According to this slide, we can observe the overall strategy and ethics that has to be followed in implementation of the Project A. Project A is the DeGrandis running shoes that was made by introducing cushion sole technology. The slide discuss the alignment of strategy that has been followed in the project and the code of conduct that has been acted upon or not.

According to slide we can observe that the requirements are met, the budget was little higher than expected. The company fulfilled all the requirements regarding the project and all was done within the timeframe. The project brought huge success to the company. It raised the company revenue over 5 million dollars. The alignment with the ethics is not very successful as observed with slide as the project team collaborated with supplier organization without consulting board of directors. The report states that there might be chances that the organization used child labour to work, which is not allowed by the code of conduct of the company.

Slide 5:

The slide discuss the overall performance of the Project A that has been assessed through rating of attributes and the brief comment that has been delivered to show the reason behind the ratings. The table provides the overview of the Project A in precise.

Slide 6:

The slide concludes the points that could be deduced from the project A. the project A concludes that there was lack of transparency and gap between the board of directors and the project team . this shows that the team was not synchronized. Even after delivering the best product and bringing an out bounding success to the company , there was certain crack that was needed to be mend as soon as possible. The slide shows that if the company maintain any principle it should be followed without discretion.

Slide 7:

The slide 8 will discuss the improvements and recommendation that can produce the better results and build better relationship with the seniors. The recommendation suggest preventive measures that can be implemented while planning a project. The slide focuses on the points of equal participation and maintaining transparency among the stakeholders within or outside the company in all levels.

Slide 8:

The slide would mainly focus on the Project B that was mainly discussing about the Australian Olympic Partnership. As per the slide , this could be seen that the strategy in order to maintain a better performance management that company fulfilled all the requirements by creating comprehensive list and fulfilled all the requirement according to the consumption of the Australian Olympic Participants. They were about to reach the success but by violating certain ethics they ruined their reputation in market. it was revealed that there was a payment made to Australian official to confirm the deal. The revelation of the news affected the reputation of the company. the further orders and partnership were cancelled and the company destroyed all its reputation with its one mistake. The alignment of ethics is broken in this case by allowing bribery in order to conduct a business which was not allowed under code of conduct.

Slide 9:

According to slide 10, we can find out how the step that could bring a huge success to the company have turn out to be ruining the reputation of the company. the assessment table discuss the overall benefits and the process of the project. The slide will provide the overall information with the ratings provided to get a clear picture of the whole scenario. The pps snapshot provides the information that even when the project fulfil all the requirements of the client within the timeperiod. The incentive payment ruined all the efforts at once.


This mainly discuss the overall point that have been already discussed in previous slide about the case study of project B. the presentation concludes about project B that even when all the requirements where meet in time, there was an organized way of performance and the deal lasted for more than six months. Once mistake of the bribery had disrupted the whole project, the trust over the organization of the consumers is now shattered. The company which wanted to be the official sport supplier was considered as taboo for other companies in case of partnership.

Slide 11:

The slide mainly discuss all the recommendation and measures that can be taken to avoid the scene in future. There is no room for bribery in the code of conduct and all the business that has to be conducted in the organisation must be ethical. There must be more efgforts taken from the side of the companies in order to get back in position with the market. the company should accept its mistake and try to compensate the issue with their efforts.


The slide discuss the third project C that was about the Ladybug apparel launched as a private product range. According to the slide, it tried its best level to meet each requirements and within time. The idea related to the project was also innovative. The strategy and blueprint of the project met the entire requirement and also project launch was done within time but the project was not gone under testing before launching it in the market. The strategy alignment has no issue except the one that the product quality was inferior from before. There was a huge loss incurred over the company since the products provided by the apparel did not supply customers. There was negative reviews about the products and this led to the cancellation of new task. The company has followed alignment with the ethics but there was lagging in quality testing.

Slode 13:

The slide shows the overall performance of the product. The company could provide much better products than this, there was good and new idea that was proposed but that did not come into use because the product could not meet the quality.

Slide 14:

The slide deduce the points that could be concluded from the case study of Ladybug apparel for delivering the inferior quality. The project met all the requirements regarding use of technology, innovation, budget but it could not deliver the result in the case of quality.

Slide 15:

The slide discussed here discusses better measure to improvise the innovation, deliver better quality of the products to the consumers, and meet their goals as the best quality providing company around Australia wide. The recommendation will guide the organisational behaviour to provide better result to the customer and grow towards its exponential success. Maintain a transparency will aid them to be the best supplying company of Australia.