HI6008 Business Research Proof Reading Services

HI6008 Business Research Proof Reading Services

Introduction

The topic introduces the concept of branding and promotions done for influencing the purchasing behaviors of the consumers, which has increased the sales of products and services for Woolworths, Australia. The advertising and promotional activities are important aspects that promoteeffective business communicationbranding, enhance the brand image and exposure to draw the attention of consumers (Solomon et al., 2014). This not only promotes the brand but will also facilitate influencing the buying behaviors of consumers, which can increase the company sales and revenue generation too.

Problem statement

The main problem is the lack of marketing and promotional activities, which often makes the brand left out and experience lack of awareness among the clients, due to which the sales level fall gradually resulting in loss faced by the company. This often leads to lack of revenue generation and decline in sales too for the company within the retail sector of Australia (Bryman & Bell, 2015). It has become the main focus of the organization to enable effective branding and enhance the brand awareness among people, so that their buying behaviors are influenced, and the sales of products increase with time to generate higher revenue (Goh, Heng & Lin, 2013).

Research aim and objectives

The aim of the research is to evaluate the impact of branding on the sales achieved at Woolworths, Australia.

Objectives:

1. To identify the impact of branding on the buying behaviors and its influence on the sales of products at Woolworths, Australia
2. To evaluate the approaches to enhance the brand image and identity of Woolworths
3. To assess the ways in which branding influences the purchasing power of the customers and the sales are increased

Research methodology

Comprehensive literature review

Branding is one of the most important in business that enables the brand to gain instant recognition and establish itself in a sustainable position for influencing the mindsets of the consumers and ensure that they purchase products on a consistent manner to improve the sales of the company. The branding perspective not only influences the buying decisions of consumers, but also has combined the various components of humanpsychology experimentwith the use of marketing components (Malik et al., 2013). Brands are promoted through marketing and promotional approaches and nowadays, internet marketing has played a vital role too for enhancing brand awareness among the customers. This influences the customers to make purchases of the products consistently which further improves the sales of the business organizations. The quality and features of products in respective of the brand, when delivered properly, has created trust and loyalty among customers, which has maintained a positive brand value and the customers have managed to buy the products, thus resulted in increasing the sales and profit level too (Oliver, 2014).

Quantitative and qualitative data

Mixed methodology is suitable here for conducting the research, because of the significance of collecting both qualitative and quantitative data for conducting the research efficiently.

The collected data and information will be analyzed and interpreted for making any prior assumptions and predict the future as well. Rather than determining the ‘why’, the research will be conducted by evaluating the ‘what’ and ‘how’, which shall allow the research to be conducted in much more details, furthermore fill the missing gaps too. This will ensure that the dependent and independent variables are connected, and positive outcomes are obtained. Thus, the descriptive research design will be the most suitable. The analysis of data will be done with the use of SPSS tool and by representing the numerical data and information in the form of graphs and tables with the use of Excel sheet for ease of understanding by the researcher.

Survey research

Experiment

To determine the impact of branding on the sales level achieved within the retail sector, an experiment will be done for comparing the results obtained from intervention groups with the information related to the branding aspects such as marketing, promotions, advertising, etc. Based on the nature of topic, the experiment will likely be controlled properly considering the right sample size and maintaining the ethics too for ensuring that purpose of research is known to the population and that is solely for academic purposes, and not for any commercial benefits (Romaniuk & Nenycz-Thiel, 2013).

References

1. Bryman, A., & Bell, E. (2015). Business research methods. Oxford University Press, USA.
2. Buil, I., De Chernatony, L., & Martinez, E. (2013). Examining the role of advertising and sales promotions in brand equity creation. Journal of Business Research, 66(1), 115-122.
3. Fowler Jr, F. J. (2013). Survey research methods. Sage publications.
4. Goh, K. Y., Heng, C. S., & Lin, Z. (2013).Social mediabrand community and consumer behavior: Quantifying the relative impact of user-and marketer-generated content. Information Systems Research, 24(1), 88-107.
5. Malik, M. E., Ghafoor, M. M., Iqbal, H. K., Ali, Q., Hunbal, H., Noman, M., & Ahmad, B. (2013). Impact of brand image and advertisement on consumer buying behavior. World Applied Sciences Journal, 23(1), 117-122.
6. Neuman, W. L. (2013). Social research methods: Qualitative and quantitative approaches. Pearson education.
7. Oliver, R. L. (2014). Satisfaction: A Behavioral Perspective on the Consumer: A Behavioral Perspective on the Consumer.
8. Romaniuk, J., & Nenycz-Thiel, M. (2013). Behavioral brand loyalty and consumer brand associations. Journal of Business Research, 66(1), 67-72.
9. Solomon, M. R., Dahl, D. W., White, K., Zaichkowsky, J. L., & Polegato, R. (2014). Consumer behavior: Buying, having, and being (Vol. 10). London: Pearson.
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