
HI6006 Competitive Strategy Editing Service
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Management over the financial transactions and activities of a business is an effective and efficient approach. This approach is applied by the financial managers, suppliers, customers, debtors, creditors, shareholders and other stakeholders of the business in order to make a decision about the performance of the business. the financial analysis approach makes it simple and easier for the internal and external stakeholders to measure the financial position and make a decision about the performance of the business law that whether the allocation of the resources must be done in the business or not (Palicka, 2011). The approach of financial evaluation takes huge effort to collect the financial information, measure the financial information and make a decision that whether the information are offering positive result about the company (Schlichting, 2013). The crucial factors of the financial management approach are that it does not take the concern on the financial transactions and activities only; it measures all the related factors which could affect the business and the financial performance of the business.
The approach of financial management contains various tools which is applied by the business through identifying the base of the decisions making, such as in case of preparing a business plan, it is important for the business to estimate the cash requirement, profit statement, financial performance evaluation, breakeven level of the business, sensitivity analysis on the business etc to measure that whether the business would be able to meet the demands of the company or not.
In the report, the study has been done on a business plan which would be planned and started by Benjamin. He has been retired from his job in an oil and gas company and after his retirement, he is planning to open a business. A lum sum amount of $ 1.7 million has been got by Benjamin after his retirement and now he is planning to open a chocolates business in the Oslo market. He has a friend in Zurich market who manufactures the chocolates with innovative flavours and different taste. If the chocolates would been sold in the Oslo market than the competition level is lower in the market and the demand of the chocolates are higher which would lead towards the profitability position to the business.
The case explains that the sales of the business would be 50 units at first place which would be improved to 420 units at the end of the year. An online portal would be prepared by the business to sell the chocolates to the customers. Though, a friend of Benjamin also wants to do chocolates business and he agreed to buy 100 boxes of chocolate from the Benjamin at the rate of NOK 220 each box. The revenue of the business would be improved by an increased rate as well as the expenses of the company would be different on the basis of sales and purchase of the business.
The main visions of the company are to offer the quality chocolates to the customers of Oslo market. The company is using the innovative strategies and advances technology to capture the market and improve the overall performance of the business.
On the basis of the case evaluation, various estimations and the financial statements are required to measure the viability of the business plan. The financial statements and other estimations make it easier for the business planner to make better decision. In order to prepare the profit and loss statement, statement of financial position, cash flow statement, break even analysis etc. (Oliver and Schoff, 2017) few assumptions and estimations have been made which are given as follows:
As the business is planning to manage inventory level of 1 month and the shipment time of inventory is 2 weeks so it has been estimated that in the month of December, the inventory order has been placed and received by the business.
The sales of the business would be improved with a great growth rate from 50 units in the first month to 420 units in the last month.
The purchase of the chocolates would be done by the business after estimating the future sales of the business and the entire purchased inventory for that particular month would be sold in the same month.
The website will not be treated as an asset of the business but because of the up-gradated nature of the website (Weaver, Weston and Weaver, 2011).
All the personalized box of chocolates would be bought by Liv from the very first month of sales.
Exchange rate of CHF to NOK is 8 (Xe.com, 2018).
Website cost has been treated as an expense.
The initial investment of the business would be NOK 5,00,000.
BEP level of each of the sales (online sales and Liv sales) would be calculated differently.
Company does not have any liability.
Capital of the business has been generated from the investment by Benjamin only (Ward, 2012).
On the basis of the above assumptions following sales and purchase sheet of the business has been prepared:
| Sales (units) | Sales (Packets) | Sales (NOK) | Purchase (units) | Purchase (units for personalized sales) | Purchase cost | Shipment | Discount received |
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December | 0 |
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| 50 | 25 | NOK 30,996 | NOK 5,700 | NOK 12,136.00 |
January | 50 | 200 | NOK 37,500 | 90 | 25 | NOK 47,527 | NOK 8,740 | NOK 21,844.80 |
February | 90 | 360 | NOK 67,500 | 115 | 25 | NOK 57,859 | NOK 10,640 | NOK 27,912.80 |
March | 115 | 460 | NOK 86,250 | 160 | 25 | NOK 76,457 | NOK 14,060 | NOK 38,835.20 |
April | 160 | 640 | NOK 120,000 | 200 | 25 | NOK 92,988 | NOK 17,100 | NOK 48,544.00 |
May | 200 | 800 | NOK 150,000 | 250 | 25 | NOK 113,652 | NOK 20,900 | NOK 60,680.00 |
June | 250 | 1000 | NOK 187,500 | 275 | 25 | NOK 123,984 | NOK 22,800 | NOK 66,748.00 |
July | 275 | 1100 | NOK 206,250 | 300 | 25 | NOK 134,316 | NOK 24,700 | NOK 72,816.00 |
August | 300 | 1200 | NOK 225,000 | 320 | 25 | NOK 142,582 | NOK 26,220 | NOK 77,670.40 |
September | 320 | 1280 | NOK 240,000 | 350 | 25 | NOK 154,980 | NOK 28,500 | NOK 84,952.00 |
October | 350 | 1400 | NOK 262,500 | 380 | 25 | NOK 167,378 | NOK 30,780 | NOK 92,233.60 |
November | 380 | 1520 | NOK 285,000 | 420 | 25 | NOK 183,910 | NOK 33,820 | NOK 101,942.40 |
December | 420 | 1680 | NOK 315,000 |
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Total | 2910 | 11640 | NOK 2,182,500 | € 2,910.00 |
| NOK 1,326,629 | NOK 243,960.00 | NOK 706,315 |
(Weston and Brigham, 2015)
The above table explains about the assumptions and estimations which have been made in order to prepare the final financial statement and the other relevant statement to measure the performance of the business.
Break even analysis is one of financial tools which is used by the manufacturing or production companies in order to identify the minimum units which must be produced by the business. It explains that how much minim inventory must be produced and sold by the business in order to generate that much amount which could cover the total cost of the business (Lee and Lee, 2006). This analysis makes it easier for the production manager, cost manager and other managers to identify that whether the business should run the operations line or not. If yes, than how many changes are required to be done in order to cover the associated cost and improve the margin of profit of the business. The sales, price, variable cost, contribution marginal and fixed cost are the main components in a business to measure the breakeven point level of the business.
On the basis of the calculations on Benjamin’s business, it has been measured that the business would be operated in the Oslo market where the chocolates would be sold by the business through 2 different sources i.e. through online portal and through direct sell. In case of sale through online portal, it has been found that the selling price per unit of the business is NOK 750 which consist NOK 565.52 variable cost. That leads to the study that the contribution pr margin of the business is NOK 184.48 (Zabarankin, Pavlikov and Uryasev, 2014). Further, the associated foxed cost with the business project is NOK 1,67,200. It explains that the business is required to sell around 906 units in order to generate the revenue which could cover all the expenses and cost of the business. In terms of amount, NOK 6,79,748.48 is required to earn by the business through selling the chocolates in the market. If the more units would be sold by the business than the extra revenue would denote the profit level of the business (Lord, 2007). The evaluation on total sales unit of the business explains that the 2910 kg of chocolates would be sold by the business which is higher than the break even sales of the business.
Further, in case of direct sell to Liv, it has been found that the selling price per unit of the business is NOK 880 which consist NOK 555.52 variable cost. That leads to the study that the contribution pr margin of the business is NOK 324.28. Further, the associated fixed cost with the business project is NOK 103,200. It explains that the business is required to sell around 318 units in order to generate the revenue which could cover all the expenses and cost of the business. In terms of amount, NOK 279,881.66 is required to earn by the business through selling the chocolates in the market. If the more units would be sold by the business than the extra revenue would denote the profit level of the business (Zimmerman and Yahya-Zadeh, 2011). The evaluation on total sales unit of the business explains that the 300 kg of chocolates would be sold by the business which is lower than the break even sales of the business. It explains that this process would lead to the business towards huge loss. However, the business is new and the future demand would decrease the loss position of the business.
Cost-Volume-Profit Relationships - Breakeven | ||
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| Per Unit Amounts |
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Selling price | NOK 750.00 | NOK 880.00 |
Variable costs | NOK 565.52 | NOK 555.52 |
Contribution margin | NOK 184.48 | NOK 324.48 |
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Total fixed costs | NOK 167,200.00 | NOK 103,200.00 |
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Breakeven in units | 906 | 318 |
Breakeven in dollars | NOK 679,748.48 | NOK 279,881.66 |
(kruth, 2013)
On the basis of the study on both the projects of the business, of the online portal sales would offer huge profit to the business but the direct sell could lead the business towards the losses. However, the business is new and along with the time, the performance of the business would be improved.
Profit and loss statement and the analysis is one of financial tools which are used by the companies in order to identify the total revenue and the expenses of the business which has been occurred in the business in a year. Profit and loss statement could be prepared monthly, quarterly, half yearly or annually, on the basis of the demands of the business. It explains that how much profit has been generated by the business. this analysis makes it easier for the top level management of the company to identify that how much profit could be generated by the business on the basis of the deduction of total expenses of the business from the total revenue (Tsanakas and Millossovich, 2016).
In case of Benjamin’s business, the profit and loss statement has been prepared to estimate the total revenue from the online sales and direct sales as well as the total expenses associated with the purchase of the chocolates, packaging, shipping, marketing etc. the calculations on the both kind of sales of the company explains that the sales from online portal and direct sales of the business is NOK 2,182,500 and NOK 2,64,000. It explains that the total sales of the business are NOK 24,46,500 (Moles, Parrino and Kidwekk, 2011).
The total discount received by the business NOK 706,315. It further explains that the gross profit of the business is $ 15,78,226. The total expenses of the business are NOK 3,68,119. It further explains that the net profit before tax of the business is NOK 12,10,108. The taxation rate of the business is 35%. It explains that the net profit after tax NOK 7,86,570. On the basis of the below given table, the profit and loss statement of the business has been estimated:
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| Income Statement |
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| As on 31st Dec 2018 |
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Revenues |
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| Sales | NOK 2,182,500 |
| Add: Personalized chocolates boxes | NOK 264,000 |
| Total Sales | NOK 2,446,500 |
Cost of goods sold |
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| Purchase | NOK 1,326,629 |
| Cost of preparing the extra chocolate boxes | NOK 4,000 |
| Cost of purchase | NOK 243,960 |
Gross profit / loss | NOK 871,911 | |
Other income |
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| Discount received | NOK 706,315 |
Gross income | NOK 1,578,226 | |
Expenses |
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| Labour | NOK 210,400 |
| Market study | NOK 50,000 |
| Packaging and shipment | NOK 84,375 |
| Credit card costs | NOK 23,344 |
Total expenses | NOK 368,119 | |
Net profit before tax | NOK 1,210,108 | |
| Less: 35% tax | NOK 423,538 |
Net profit after tax | NOK 786,570 |
(Madura, 2014)
The revenue of the business has been estimated on the basis of the given case and the assumptions and it has been found that the calculations on the both kind of sales of the company explains that the sales from online portal and direct sales of the business is NOK 2,182,500 and NOK 2,64,000. It explains that the total sales of the business are NOK 24,46,500. The revenue per unit of the company in case of online portal and direct sales are NOK 750 and NOK 880.
Further, the expenses of the business has been estimated on the basis of the given case and the assumptions and it has been found that the calculations on the both kind of sales of the company explains that the total expenses of the business is NOK 3,68,119 while the cost of purchase of the company and the shipping cost of the material of the business is NOK 13,26,629 and NOK 243,960 (Kinsky, 2011). It explains that the total sales of the business are NOK 24,46,500. The revenue per unit of the company in case of online portal and direct sales are NOK 750 and NOK 880. The cost of 2018 has been presented in the below form:
(McCoy et al, 2018)
On the basis of the above graph of 2018 expenses, it has been found that highest share of expenses is hold by the labour expenses. Labour expenses of the business are 57% of the total expenses of the business. Further, 23% of the expenses are hold by the packaging and shipment charges and 14% and 6% are hold by the market study and credit card cost of the business. It explains that if the labour cost of the business could be controlled by the business than the profitability level of the business would be improved more.
Balance sheet statement and the analysis is one of the financial tools which are used by the companies in order to identify the total assets, liabilities and equity capital of the business which is managed by the business on a particular date. Statement of financial performance could be prepared monthly, quarterly, half yearly or annually, on the basis of the demands of the business (Krnatz, 2016). It explains that how much resources have been managed by the business. this analysis makes it easier for the top level risk management of the company to identify that how much the company is financial strong as well as it also depicts about the liquidity and financial gearing risk of the business.
Balance Sheet |
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As on 31st Dec 2018 |
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Assets |
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Current assets |
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| Cash at hand | NOK 500,000 |
| Inventory | NOK 183,910 |
| Prepaid rent | NOK 21,600 |
Total current Assets | NOK 705,510 | |
Fixed Assets |
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| Machineries | NOK 15,000 |
| Refrigerator | NOK 55,000 |
Total assets | NOK 775,510 | |
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Liabilities |
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| Current Liabilities | - |
| Long term liabilities | - |
Total liabilities | - | |
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Capital |
| NOK 775,510 |
The balance sheet of the company explains that no liabilitie are held by the company, the total assets of the business are NOK 775,510 which also depict about the same level of equity of the company.
Monthly cash flow statement and the analysis is one of financial tools which are used by the companies in order to manage the cash level in the business. Statement of cash flow could be prepared monthly, quarterly, half yearly or annually, on the basis of the demands of the business. It explains that how much cash has been inflow and outflow by the business in a particular time period (Kruth, 2013). This analysis makes it easier for the top level management of the company to identify that how much cash is required for the business and how much could be managed by the company through its operating, financial and investing cash flows of the business.
In case of Benjamin’s business, the cash flow statement has been prepared to estimate the total cash flows of the business from the operating activities, investing activities and the financial activities of the business. The total receipts of the business are different in each of the year. It differs on the basis of the total sales and the other revenue generated by the business (Lumby and Jones, 2007). Further, the total payment done by the business is NOK 302,226. The net receipts of the company are NOK 47,79,119.
The cash flow table of the business explains that the business has introduced NOK 5,00,000 in order to manage the activities and the performance of the business.
Cash Budget |
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| Jan | Feb | Mar | Apr | May | Jun | Jul | Aug | Sep | Oct | Nov | Dec |
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Cash receipts |
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Capital introduced | NOK 500,000 |
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Sales | NOK 37,500 | NOK 67,500 | NOK 86,250 | NOK 120,000 | NOK 150,000 | NOK 187,500 | NOK 206,250 | NOK 225,000 | NOK 240,000 | NOK 262,500 | NOK 285,000 | NOK 315,000 |
Discount received | NOK 21,845 | NOK 27,913 | NOK 38,835 | NOK 48,544 | NOK 60,680 | NOK 66,748 | NOK 72,816 | NOK 77,670 | NOK 84,952 | NOK 92,234 | NOK 101,942 | NOK 101,942 |
Personalized chocolate box | NOK 22,000 | NOK 22,000 | NOK 22,000 | NOK 22,000 | NOK 22,000 | NOK 22,000 | NOK 22,000 | NOK 22,000 | NOK 22,000 | NOK 22,000 | NOK 22,000 | NOK 22,000 |
Total receipts | NOK 581,345 | NOK 117,413 | NOK 147,085 | NOK 190,544 | NOK 232,680 | NOK 276,248 | NOK 301,066 | NOK 324,670 | NOK 346,952 | NOK 376,734 | NOK 408,942 | NOK 438,942 |
Cash payment |
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Refrigerator | NOK 55,000 |
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Industrial Room | NOK 28,800 | NOK 7,200 | NOK 7,200 | NOK 7,200 | NOK 7,200 | NOK 7,200 | NOK 7,200 | NOK 7,200 | NOK 7,200 | NOK 7,200 | NOK 7,200 | NOK 7,200 |
Purchase | NOK 47,527 | NOK 57,859 | NOK 76,457 | NOK 92,988 | NOK 113,652 | NOK 123,984 | NOK 134,316 | NOK 142,582 | NOK 154,980 | NOK 167,378 | NOK 183,910 | NOK 183,910 |
Labour | NOK 17,533 | NOK 17,533 | NOK 17,533 | NOK 17,533 | NOK 17,533 | NOK 17,533 | NOK 17,533 | NOK 17,533 | NOK 17,533 | NOK 17,533 | NOK 17,533 | NOK 17,533 |
Packaging and shipment | NOK 50,000 |
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Website | NOK 75,000 |
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Machine | NOK 15,000 |
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Shipping cost | NOK 8,740.00 | NOK 10,640.00 | NOK 14,060.00 | NOK 17,100.00 | NOK 20,900.00 | NOK 22,800.00 | NOK 24,700.00 | NOK 26,220.00 | NOK 28,500.00 | NOK 30,780.00 | NOK 33,820.00 | NOK 33,820.00 |
Packaging and shipment | NOK 4,625 | NOK 5,125 | NOK 5,438 | NOK 6,000 | NOK 6,500 | NOK 7,125 | NOK 7,438 | NOK 7,750 | NOK 8,000 | NOK 8,375 | NOK 8,750 | NOK 9,250 |
Credit card costs |
| NOK 469 | NOK 844 | NOK 1,078 | NOK 1,500 | NOK 1,875 | NOK 2,344 | NOK 2,578 | NOK 2,813 | NOK 3,000 | NOK 3,281 | NOK 3,563 |
Total payment | NOK 302,226 | NOK 98,826 | NOK 121,531 | NOK 141,899 | NOK 167,285 | NOK 180,517 | NOK 193,531 | NOK 203,863 | NOK 219,026 | NOK 234,267 | NOK 254,494 | NOK 255,275 |
Net receipts/ payment | NOK 279,119 | NOK 18,587 | NOK 25,554 | NOK 48,645 | NOK 65,395 | NOK 95,731 | NOK 107,535 | NOK 120,807 | NOK 127,926 | NOK 142,467 | NOK 154,448 | NOK 183,667 |
Opening balance | NOK - | NOK 279,119 | NOK 297,706 | NOK 323,260 | NOK 371,904 | NOK 437,299 | NOK 533,029 | NOK 640,565 | NOK 761,372 | NOK 889,298 | NOK 1,031,765 | NOK 1,186,213 |
Closing balance | NOK 279,119 | NOK 297,706 | NOK 323,260 | NOK 371,904 | NOK 437,299 | NOK 533,029 | NOK 640,565 | NOK 761,372 | NOK 889,298 | NOK 1,031,765 | NOK 1,186,213 | NOK 1,369,880 |
(Krantz, M. 2016)
Cash flow is one of the final financial statements of the business which is used to summarize all the cash outflows and cash inflows of the business in a particular time period. Cash flow is also known as statement of changes in the cash position which explains that how much cash has been inflow and outflow in a particular time period in the business. This cash flow statement account offers the idea and information about the ability and inability of the business to generate the cash inflow through managing the expenses and the revenue of the business (Lumby and Jones, 2007).
In case of Benjamin’s business, the cash flow statement has been prepared to estimate the total cash flows of the business from the various activities such as the investment into the PPE, sales, purchase, issue of share etc. on the basis of the cash flow statement, it has been found that the NOK 37,42,622 is the total revenue generated by the business. Further, the total payment done by the business is NOK 23,72,741 (Fulin, 2011). The net receipts of the company are NOK 13,69,880.
The cash flow table of the business explains that the business has introduced NOK 5,00,000 in order to manage the activities and the performance of the business.
Cash Budget |
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| Total |
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Cash receipts |
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Capital introduced | NOK 500,000 |
Sales | NOK 2,182,500 |
Discount received | NOK 796,122 |
Personalized chocolate box | NOK 264,000 |
Total receipts | NOK 3,742,622 |
Cash payment | NOK - |
Refrigerator | NOK 55,000 |
Industrial Room | NOK 108,000 |
Purchase | NOK 1,479,542 |
Labour | NOK 210,400 |
Packaging and shipment | NOK 50,000 |
Website | NOK 75,000 |
Machine | NOK 15,000 |
Shipping cost | NOK 272,080 |
Packaging and shipment | NOK 84,375 |
Credit card costs | NOK 23,344 |
Total payment | NOK 2,372,741 |
Net receipts/ payment | NOK 1,369,880 |
Opening balance | NOK 1,369,880 |
Closing balance | NOK 2,739,761 |
(Kaplan and Atkinson, 2015)
It becomes important for an entrepreneur to raise some funds in order to run and manage the business. Capital requirement donates about the total fund which regulates the financial demand of the business (Horngren, 2009). The capital requirement could be analyzed by the business through identifying all the needs and the future perspective of the business. In case of the business, it has been found that the total requirement of the capital in the business is NOK 5,00,000. The below given table express that why the business need this much fund of the business. some of the additional funds are managed by the company in order to meet any sudden needs of the business.
Required cash flow statement | |||
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Purchase cost |
| NOK 30,996.00 | |
Shipping cost |
| NOK 5,700.00 | |
Refrigerator |
| NOK 55,000.00 | |
Industrial Room |
| NOK 21,600.00 | |
Machine |
| NOK 15,000.00 | |
Website |
| NOK 75,000.00 | |
Additional cash for operations |
| NOK 296,704.00 | |
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Total required cash at initial stage | NOK 500,000 |
(Higgins, 2012)
The table explains that the capital requirement must be evaluated by the business and must manage in order to improve the performance of the business.
A sensitivity analysis is a financial analysis tool which measures the independent variable of the business on the basis of the dependent variable. Sensitivity analysis sets a boundary among the variables in order to measure the changes and the performance of the business (Hillier, Grinblatt and Titman, 2011). For instance, the sensitivity analysis has been performed on the basis of the various dependent and independent variables of the business. the below given tables present about the sensitivity analysis of the business.
Sensitivity Analysis | ||
Investment | -NOK 500,000.00 |
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Sales |
| NOK 2,446,500.00 |
Varibale cost |
| NOK 1,892,707.55 |
Fixed cost |
| NOK 50,000.00 |
Pre tax prpfit |
| NOK 1,210,107.65 |
Taxes |
| NOK 423,537.68 |
Profit after taxes |
| NOK 786,569.97 |
Cash flow from operations | NOK 1,369,880.45 | |
Net cash flow |
| NOK 2,739,760.90 |
Sensitivity Analysis | ||||||
| Range | NPV | ||||
Key variables | Pessimistic | Expected | Optimistic | Pessimistic | Expected | Optimistic |
Optimistic |
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Investment | 55000 | 50000 | 45000 | 2.15 | 2.6 | 2.86 |
Sales | 1964250 | 2182500 | 2400750 | 2.34 | 2.6 | 2.98 |
Variable cost | 1703436.795 | 1892707.55 | 2081978 | 2.22 | 2.6 | 2.775 |
% of sales |
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Fixed cost | 45000 | 50000 | 55000 | 2.43 | 2.6 | 3.05 |
(Elton, Gruber, Brown and Goetzmann, 2009)
The above calculation explains that the NPV position of the company would be different in all the situations i.e. Optimistic, expected and pessimistic, the 10% increment and 10% decrement in the dependent variables of the business could affect the NPV level of the business at huge.
On the basis of the above study, it has been found that the business of Benjamin is quite sound. If the Benjamin would invest into the chocolate business than he would be able o make huge profit from the business. The sales of the business would be rise at great level as well as the profitability level of the business would also be improved. The business would be able to meet all the demands of the Benjamin related to the funds and management of the time (Gapenski, 2008). The study explains that the investment is lesser in the business and the revenues are higher.
To conclude, the business explains that the business is worth investing, the online portal of the business is quite impressive to manage and sell the chocolate boxes of the business. Further, it has been found that the market sales of the business would be improves much aong with the time. In case of direct sales, it has been found that the few changes are required to be done by the business in order to meet the break even point of the business so that the cost of the business could be covered. The company has enough funds to run and manage the business. No extra funds are required by the business to run the activities and operations of the business.
Through conducting the study on this business appear, i have got to know about various new financial concepts and their application in a real life situation. The various studies on the different financial statement made it easy for me to identify the different accounting and financial concepts and make a decision on the basis of those concepts. I have found through the case study that the business is worth investing, the online portal of the business is quite impressive to manage and sell the chocolate boxes of the business. Further, it has been found that the market sales of the business would be improves much along with the time. In case of direct sales, it has been found that the few changes are required to be done by the business in order to meet the breakeven point of the business so that the cost of the business could be covered. The few changes into the business could lead it towards the heights and thus it is recommended to the Benjamin to invest into the business.
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